READY TO FIND YOUR SPECIAL SAUCE: THE THING THAT WILL SET YOU APART FROM THE MASSES AND GET YOU NOTICED, HEARD, AND PAID?
It’s hard to niche down when you aren’t sure how to pick just one little tiny area to focus.
You have probably tried, but it seems like there are so many people doing the same sort of thing as you want to do—and many who are doing it quite well. Do you ever wonder why people would choose you?
They will, when you discover your special sauce.
Imagine if. . .
You knew exactly what people will pay you for that actually comes so naturally to you. What would it be like if you could find your hook to draw your ideal clients to you with ease?
I’ve been there. . . struggled for three years to find my hook. I was resistant to niche down too much because I didn’t just want to do one thing. I felt had so much inside me to offer, and I didn’t want to pigeon-hole myself. I actually re-branded three times in three years: from health coach, to life coach, to business coaching. I have diverse skills and interests, but nothing really stuck until I discovered my special sauce.
My special sauce is this: Helping entrepreneurs find their special sauce! Ha! How about that?!
I’m Shawn, Clarity and Foundation Business Coach, and I help entrepreneurs identify their special sauce, the hook that will draw their ideal clients to them with ease and become their irresistible selling point. I then help them to create a solid business foundation, so that they can profit.
The crazy thing is, prior to becoming a coach, my career of 20 years was in social services. I had used my gift of noticing people’s special qualities (their strengths, interests, and gifts), nurturing those qualities, and then leveraging those qualities to help them achieve their life and career goals.
I was known for helping my clients create life and career makeovers with this ability, and I have even been being asked to speak at local, state, and national conferences on the topic of leveraging strengths to help people achieve their goals.
Now, before you are too hard on me for not translating this skill into my coaching, because I know in hindsight it’s kind of a no-brainer: let me point out that it’s actually common to overlook your hook as an entrepreneur.
The reason for this, is that your hook is often right under your nose. It’s the thing that you would do whether you were paid or not, but others will pay you for. It’s just difficult to see yourself because you are so close to it that it can be invisible to you
"YOUR HOOK MAY VERY WELL BE RIGHT UNDER YOUR NOSE. IT’S THE THING THAT YOU WOULD DO WHETHER YOU WERE PAID OR NOT, BUT OTHERS WILL PAY YOU TO GET IT."
It’s critical however, for you to discover your special sauce inside you, and do it quickly so that you can uncover your hook. Because your hook sets you apart, magnetizes your ideal clients towards you, and becomes your selling point.
If you are ready to take the first step towards gaining clarity and identifying your special sauce, so that you can stop feeling stuck and move towards becoming unstoppable, book your FREE 20 minute Clarity Strategy Session Today.